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Storytelling is Human

We know who we are through the stories we create, are told, hear and pass on.

This is my story.

Origins

From a young age, I have been captivated by the art of storytelling, with my head often buried in the pages of a book. Throughout my primary education, the allure of creative writing was my central pursuit, which then expanded during my secondary education to encompass a broader range of story-related interests, including music, videography, and more sophisticated literary works. During this period, I developed a keen interest in exploring the world, a desire that intensified as I grew. Upon turning 18 and completing high school, I decided to take a year to travel, split between working as an Au Pair in France and volunteering in Tanzania. This early travel experience opened my mind and set the tone for the next chapters in my story.

Chapter One

The Call

2014

IEB Matriculation

The Diocesan School for Girls

  • AP English

  • Musical Commendation

  • Bachelor's Degree Pass

Jan 2015 - Jul 2015

Au Pair - France 

Orléans Area, France

  • French Fluency

  • Resilience and Time-management

Sep 2015 - Nov 2015

Internship and Volunteering

Tanzania

  • Cross-cultural communication and adaptability

  • Leadership and teamwork

Jan 2017 - Dec 2020

BA Honours Degree 

Bachelor of Arts in FIlm and Television with Honours

  • Certificate of first-class 

Apr 2018 - May 2019

Exclusive Books

Bookseller and Sales Associate, EB Sandton City

Aug 2019 - September 2019

The Prestige Cosmetics Group

Copywriting for Website

The Lens

From 2017 to 2020, I completed a Bachelor of Arts in Film and Television with Honours at the University of the Witwatersrand. This gave rise to the production of various projects, some of which received international recognition (see portfolio at the end). The comprehensive study of filmmaking principles, theories, and artistry unveiled the depth, complexity, and specialization storytelling demands. I developed a specific interest in the subfields of video editing and content writing, both vital skills in a Digital Marketing career. 

Chapter Two

The Lens

The Threshold

Armed with a robust background in videography and design, I began my career in Digital Marketing as a freelancer, moving into a full-time role shortly after. As a dynamic marketing professional, my passion lies in leveraging strategic storytelling and comprehensive market analysis to drive brand growth and consumer engagement. My foundation in marketing is deeply rooted in the power of narrative—understanding how the right combination of words, visuals, and messaging can profoundly impact audiences. My expertise extends to developing and implementing integrated marketing strategies that align with business objectives, fueled by my love for storytelling and a data-driven approach to decision-making.

 

My time as a 'Digital Nomad' enabled me to travel across Southeast Asia for three months in 2022, upholding my professional responsibilities and productivity as a Digital Marketing Manager for Scully Academy. This unique experience contributed to my personal development and bolstered my competency in adapting to and thriving within diverse and fluid environments. During my three years at Scully Academy, I have developed a comprehensive skill set that includes front-end web development, video editing, graphic design, copyediting, and brand management. Additionally, I have been responsible for curating, editing, animating and producing hours of E-Learning content available on Udemy. I have worked in the same capacity for the Bali-based sister company 'Scully Scooters' where I built their 'sibling' brand identity, and designed and developed their website. 

Feb 2021 - Current

Digital Marketing Manager

Scully Academy

Est. 2023

Co-Founder of Fiction Futurist

E-learning and Ghostwriting

Skillset

Adobe Creative Suite

Animation

Campaign Management

Copywriting

Corporate Design

Digital Marketing

E-learning course creation

Graphic Design

Photography

Social Media Content

Social Media Management

Typesetting

Videography

Website Development

Chapter Three

The Present Threshold

Future Vision

My story so far has been incredibly rewarding, and it is time for the next chapter to begin. My enthusiasm for new challenges and learning opportunities is at an all-time high, as I  look for job openings where I can further weave my personal story and provide true value to clients. 

Chapter Four

The Future Vision

Professional Portfolio

Social Media Content | Graphic Design | Iconography | Website Design | Corporate Design | Travel Booklet and Guides  

Graphic Design

Social Media

Student Portfolio

Project Video Gallery

Student Awards

2018

Pendoring and Loeries Award Finalists

Student Film - Finalist for short advertorial film “Ek is Man”

Crew role: Editor

2019

Human Rights Festival Screening at Constitutional Hill

Short Documentary, 'Conversations about Home' Screened at Johannesburg Constitutional Hill’s ‘Human Rights Fest 2019’ and featured in Iqawe magazine

Crew Role: Chief Editor

2019

JCS International

Young Creatives Award 

“A Quiet Bloom “selected in Top 20 international 1 minute movie clip

Crew role: Chief Editor

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