Kirsten Poorter
Digital Marketing | Graphic Design | Content Creation
Storytelling is Human
We know who we are through the stories we create, are told, hear and pass on.
This is my story.
From a young age, I have been captivated by the art of storytelling, with my head often buried in the pages of a book. Throughout my primary education, the allure of creative writing was my central pursuit, which then expanded during my secondary education to encompass a broader range of story-related interests, including music, videography, and more sophisticated literary works. During this period, I developed a keen interest in exploring the world, a desire that intensified as I grew. Upon turning 18 and completing high school, I decided to take a year to travel, split between working as an Au Pair in France and volunteering in Tanzania. This early travel experience opened my mind and set the tone for the next chapters in my story.
Chapter One
The Call
2014
IEB Matriculation
The Diocesan School for Girls
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AP English
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Musical Commendation
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Bachelor's Degree Pass
Jan 2015 - Jul 2015
Au Pair - France
Orléans Area, France
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French Fluency
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Resilience and Time-management
Sep 2015 - Nov 2015
Internship and Volunteering
Tanzania
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Cross-cultural communication and adaptability
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Leadership and teamwork
Jan 2017 - Dec 2020
BA Honours Degree
Bachelor of Arts in FIlm and Television with Honours
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Certificate of first-class
Apr 2018 - May 2019
Exclusive Books
Bookseller and Sales Associate, EB Sandton City
Aug 2019 - September 2019
The Prestige Cosmetics Group
Copywriting for Website
From 2017 to 2020, I completed a Bachelor of Arts in Film and Television with Honours at the University of the Witwatersrand. This gave rise to the production of various projects, some of which received international recognition (see portfolio at the end). The comprehensive study of filmmaking principles, theories, and artistry unveiled the depth, complexity, and specialization storytelling demands. I developed a specific interest in the subfields of video editing and content writing, both vital skills in a Digital Marketing career.
Chapter Two
The Lens
Armed with a robust background in videography and design, I began my career in Digital Marketing as a freelancer, moving into a full-time role shortly after. As a dynamic marketing professional, my passion lies in leveraging strategic storytelling and comprehensive market analysis to drive brand growth and consumer engagement. My foundation in marketing is deeply rooted in the power of narrative—understanding how the right combination of words, visuals, and messaging can profoundly impact audiences. My expertise extends to developing and implementing integrated marketing strategies that align with business objectives, fueled by my love for storytelling and a data-driven approach to decision-making.
My time as a 'Digital Nomad' enabled me to travel across Southeast Asia for three months in 2022, upholding my professional responsibilities and productivity as a Digital Marketing Manager for Scully Academy. This unique experience contributed to my personal development and bolstered my competency in adapting to and thriving within diverse and fluid environments. During my three years at Scully Academy, I have developed a comprehensive skill set that includes front-end web development, video editing, graphic design, copyediting, and brand management. Additionally, I have been responsible for curating, editing, animating and producing hours of E-Learning content available on Udemy. I have worked in the same capacity for the Bali-based sister company 'Scully Scooters' where I built their 'sibling' brand identity, and designed and developed their website.
Feb 2021 - Current
Digital Marketing Manager
Scully Academy
Est. 2023
Co-Founder of Fiction Futurist
E-learning and Ghostwriting
Skillset
Adobe Creative Suite
Animation
Campaign Management
Copywriting
Corporate Design
Digital Marketing
E-learning course creation
Graphic Design
Photography
Social Media Content
Social Media Management
Typesetting
Videography
Website Development
Chapter Three
The Present Threshold
My story so far has been incredibly rewarding, and it is time for the next chapter to begin. My enthusiasm for new challenges and learning opportunities is at an all-time high, as I look for job openings where I can further weave my personal story and provide true value to clients.
Chapter Four
The Future Vision
Professional Portfolio
Social Media Content | Graphic Design | Iconography | Website Design | Corporate Design | Travel Booklet and Guides
Graphic Design
Social Media
Website Links:
www.scully.co.za
www.scullyscooters.com
https://pcg.co.za/
Student Portfolio
Project Video Gallery
Student Awards
2018
Pendoring and Loeries Award Finalists
Student Film - Finalist for short advertorial film “Ek is Man”
Crew role: Editor
2019
Human Rights Festival Screening at Constitutional Hill
Short Documentary, 'Conversations about Home' Screened at Johannesburg Constitutional Hill’s ‘Human Rights Fest 2019’ and featured in Iqawe magazine
Crew Role: Chief Editor
2019
JCS International
Young Creatives Award
“A Quiet Bloom “selected in Top 20 international 1 minute movie clip
Crew role: Chief Editor